Navigating the Nuances of Emotional Response in Advertising: A New Perspective

Good science

Understanding the new science of emotion will help advertisers to avoid audience tools based on outdated science and help them to forge more authentic connections with their creative.

Prof. Joseph Devlin

September 8, 2023

Lights, Camera, Action: How Going to the Cinema Can Improve Your Well-being

Going to the cinema offers not only short term entertainment but also longer term benefits, according to neuroscience.

Dr. John Hogan

April 24, 2023

Brands in the brain

When consumers choose a product, its branding can be hugely influential. This is because parts of the brain involved with decision making are strongly influenced by brand informaton.

June 12, 2018

Does the quality of the science really matter?

Lumos Labs, who make the game Lumosity, were fined $2m because they did not have sufficient scientific evidence to back up their brain-training claims. How well would neuromarketing stand-up to similar scrutiny?

Prof. Joseph Devlin

June 12, 2018

Five warning signs of neuromarketing snake oil

How can you tell good neuromarketing from bad?

Prof. Joseph Devlin

June 12, 2018

Neuro-bollocks alert! Dopamine, Porsche, & a fighter Jet

Porsche's controversial and scientifically inaccurate video claims, based on flawed neuroscience, to equate the thrill of driving their car to flying in a fighter jet.

Prof. Joseph Devlin

September 24, 2023

Training opportunities for business professionals

For business professionals looking to gain training in neuromarketing and related fields

Prof. Joseph Devlin

June 17, 2023

Celebrity Endorsement from the Brain

Does including neuroscience in marketing make your product more memorable?

Prof. Joseph Devlin

June 12, 2018

The psychology of panic buying

Very Short Bio Needed

Prof. Joseph Devlin

October 24, 2021

How does anchoring affect consumer behaviour?

Anchoring is a powerful nudge that can manipulate consumers into seeing a "bargain" that does not exist.

Dr. John Hogan

June 12, 2018

Applied Consumer Neuroscience

ACN

Navigating the Nuances of Emotional Response in Advertising: A New Perspective

Lights, Camera, Action: How Going to the Cinema Can Improve Your Well-being

Brands in the brain

Does the quality of the science really matter?

Five warning signs of neuromarketing snake oil

Further Reading

Neuro-bollocks alert! Dopamine, Porsche, & a fighter Jet

Training opportunities for business professionals

Celebrity Endorsement from the Brain

The psychology of panic buying

How does anchoring affect consumer behaviour?

Navigating the Nuances of Emotional Response in Advertising: A New Perspective

Lights, Camera, Action: How Going to the Cinema Can Improve Your Well-being

Brands in the brain

Does the quality of the science really matter?

Five warning signs of neuromarketing snake oil

Further Reading

Neuro-bollocks alert! Dopamine, Porsche, & a fighter Jet

Training opportunities for business professionals

Celebrity Endorsement from the Brain

The psychology of panic buying

How does anchoring affect consumer behaviour?

Download our free guide to identifying quality neuromarketing