Applied Consumer Neuroscience Labs are a bespoke research consultancy, founded by neuroscientists from University College London. As professors, we draw on decades of experience at the forefront of academic science to answer your real world questions about the brain and human behaviour. Our work has been used to drive innovation, shape marketing campaigns and attract worldwide press attention.
the neuroscience behind your product.
We can provide insight reports analytically summarising the latest scientific literature relevant to your question, and use the tools of neuroscience to illustrate the answers. As people experienced the high of mountain biking, or were exposed to unrealistic beauty standards, we recorded how it changed their brain activation
new ideas with neuroscience test novel hypothesis to create new insights, using a range of tools from fMRI to neurophysiology to implicit behavioural testing. We have measured the collective heartbeat of cinema audiences, shown the effect of targeted advertising on brain activation, and measured creativity in an underwater night club.
about the latest developments in consumer neuroscience. We provide workshops, public speakers and bespoke executive training in contemporary consumer neuroscience, to help you distinguish the science from the snakeoil.
Finecast
How do addressable advertisements affect the consumer brain?
Read More: Lighting up neural networks
JWT
To promote the APG Big Thinking on Strategy conference, we imaged Sir Lawrence's brain while he thought about the history of strategy.
Read More: See what Sir Lawrence Freedman thinks. From the inside.Kia
Can neuroscience be used to optimise the effectiveness of Kia's new sonic logo?
Read More: Inspired by natureBlog
How can you tell good neuromarketing from bad? By Prof. Joseph Devlin — January 26, 2024
Read More: Five warning signs of neuromarketing snake oil
If you have a specific research project you'd like to discuss, a workshop or speaking engagement you want to book, or just a general question about consumer neuroscience. Send us a quick message, and a member of our neuroscience team will get back to you shortly.
