Applied Consumer Neuroscience Labs are a bespoke research consultancy, founded by neuroscientists from University College London. As professors, we draw on decades of experience at the forefront of academic science to answer your real world questions about the brain and human behaviour. Our work has been used to drive innovation, shape marketing campaigns and attract worldwide press attention.
Understand the neuroscience behind your product.
We can provide insight reports analytically summarising the latest scientific literature relevant to your question, and use the tools of neuroscience to illustrate the answers. As people experienced the high of mountain biking, or were exposed to unrealistic beauty standards, we recorded how it changed their brain activation
Discover new ideas with neuroscience test novel hypothesis to create new insights, using a range of tools from fMRI to neurophysiology to implicit behavioural testing. We have measured the collective heartbeat of cinema audiences, shown the effect of targeted advertising on brain activation, and measured creativity in an underwater night club.
Learn about the latest developments in consumer neuroscience. We provide workshops, public speakers and bespoke executive training in contemporary consumer neuroscience, to help you distinguish the science from the snakeoil.
Finecast
How do addressable advertisements affect the consumer brain?
Previously we've shown that TV ads that are relevant to the viewer have an addressability uplift -- that is, they engage greater focus, are liked more and remembered better than ads that are not relevant to the viewer. Here we investigated why addressable TV is so effective. Is there something special that happens in a person’s brain when they see a relevant ad, something that makes it particularly memorable?
How can you tell good neuromarketing from bad?
By
Prof. Joseph Devlin
-
January 26, 2024
We use neuroscience to help companies better understand how their customers feel about their products. From developing bespoke research programmes to corporate training workshops and live speaking engagements, our team of neuroscientists and psychologists specialise in helping corporate clients get a deeper understanding of consumers and their behaviour.
Read More
Measuring the physiological responses of consumers requires the right tools, and we have access to all the latest neuroscience equipment including fMRI, EEG, and TMS.
Read more
If you have a specific research project you'd like to discuss, a workshop or speaking engagement you want to book, or just a general question about consumer neuroscience.
Send us a quick message, and a member of our neuroscience team will get back to you shortly.
Your privacy
OKWe use cookies to improve your experience on our site. To find out more, read our privacy policy.
